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Mobility as a Service

What Does Mobility Look Like in Gothenburg, Sweden?

Gothenburg is Sweden’s second largest city and sits near the coast on the west side of the country south of Norway and north of Denmark. It is a, relatively, recent city and has a 400th anniversary in 2021.

What is the State, and Future, of MaaS?

While transit agencies look to increase mobility for its customers, many are exploring relatively new concepts to do so. First Transit’s Tina Morch-Pierre, sr. director, innovation and technology services, and Derek Fretheim, sr. director, national innovation, discuss how mobility-as-a-service, as a concept, is evolving in transit, as well as some of the hurdles they are seeing play out in the market.

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