Most of the projects will incorporate elements from the nonprofit safety group’s “See Tracks? Think Train!” public awareness campaign.
In her new position, she will provide client services nationwide relating to transit/rail operations safety and security.
Events will be held across the six-county region to raise awarenesss about train and grade crossing safety.
The local rail transit agencies and Operation Lifesaver programs will work together to produce educational projects utilizing the nonprofit organization’s “See Tracks? Think Train!” campaign, which was developed in partnership with the Association of American Railroads and the U.S. Department of Transportation.
The animated video public service announcement is the first in a new series drawing attention to the illegal and dangerous activity of train track photos.
Before joining Operation Lifesaver in December of 2012, Rose served as staff director for the Railroads Subcommittee of the House Transportation and Infrastructure Committe. The OLI board will conduct a search for Rose’s successor.
These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising; create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.
State programs will use the grants for a variety of efforts, including “See Tracks? Think Train!” PSA placements in movie theaters, on television, radio and billboards; digital media outreach; and conducting community events and rail safety enforcement blitzes.
Operation Lifesaver launched the “See Tracks? Think Train!” campaign in 2014 and developed this new VPSA in response to an increase in 2014 railroad crossing incidents. Preliminary 2014 statistics from the FRA cite an increase of 8.9% in crossing incidents and 16.4% in crossing-related deaths; crossing-related injuries fell 13.3%.
The conference agenda is currently being developed by a team of industry experts and will cover five key areas: community outreach and education; enforcement; design, technology and infrastructure; intentional acts/deaths; and pedestrian safety.
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