Hip Hop video memories were shared via Moments by OUTFRONT. The creative and music are custom to the borough in which it is featured.
OUTFRONT QRad is a new content control capability that allows audiences to engage with ads by triggering changes directly on OUTFRONT's Liveboards.
Digital advertising has found a place in transit, and while it comes with a set of challenges along the way, agencies are taking advantage of the screen space to better inform riders in real time.
The initiative also includes the recent deployment of Mercury, a new communications platform that enables location-specific, targeted content to be sent to screens outside and in stations.
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