The ads empower riders to report and intervene if they witness or experience an incident of harassment.
Seven people died while walking or riding between subway cars in 2018, including four people in December alone.
Almost one million people — mostly young girls — are trafficked against their will each year.
The new materials include two animated videos aimed at risk-taking younger males and three music videos.
The new imaginative online and print campaign was launched to raise public awareness about proper behavior while riding Metro buses and trains.
These PSAs aim to promote rider etiquette and safety awareness in a new, engaging way.
Planning for awareness campaign, local events, and distributing safety tips for pedestrians, drivers, transit riders and passenger rail users throughout Rail Safety Week.
The series of six videos reminds people that “safety begins with you” and tackles issues such as running to catch a train, lack of attention while driving a car near tracks and failure to follow posted safety instructions.
These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising; create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.
Operation Lifesaver launched the “See Tracks? Think Train!” campaign in 2014 and developed this new VPSA in response to an increase in 2014 railroad crossing incidents. Preliminary 2014 statistics from the FRA cite an increase of 8.9% in crossing incidents and 16.4% in crossing-related deaths; crossing-related injuries fell 13.3%.
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