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Operation Lifesaver Awards $204K for Crossing Safety Campaigns

These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising;  create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.

Operation Lifesaver introduces new video PSA

Operation Lifesaver launched the “See Tracks? Think Train!” campaign in 2014 and developed this new VPSA in response to an increase in 2014 railroad crossing incidents. Preliminary 2014 statistics from the FRA cite an increase of 8.9% in crossing incidents and 16.4% in crossing-related deaths; crossing-related injuries fell 13.3%.