Peapod By Giant pilot program will allow shoppers to place their orders online and pick them up at one of three stations.
Agencies are looking beyond conventional ads and tapping new technology, such as virtual grocery stores, regenerative braking and Groupon, to bring in more funds.
Commuters in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, D.C. and Chicago will be able to order groceries for delivery using their mobile devices at the company's digital grocery aisles on the train platforms.
Online grocer Peapod turned a busy CTA "L" station at State and Lake streets into a virtual supermarket aisle, enabling commuters to use their smart phones to scan and buy any of 70 items for delivery the next day.
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