Calif.'s Royal Coach celebrates its 60th anniversary with a new J4500, while Proterra lands first N.M. electric bus contract.
Founded in 1960 by Joanne Smith and her husband, with the purchase of one 37-passenger motorcoach.
The San Jose-based company added two new 38-passenger coaches to its fleet.
San Jose, Calif.'s Royal Coach Tours' seven vehicles feature its client’s signature specifications, including a silver-painted exterior and high-end interior with black leather seating for 50 with three-point passenger seatbelts.
Careful budget planning in advance, cross-utilizing resources, strategic partnerships and tapping into local employers are some ways to ensure a smooth expansion into new bus markets.
Hiring practices, incentives help Royal deliver good customer service
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