Gothenburg is Sweden’s second largest city and sits near the coast on the west side of the country south of Norway and north of Denmark. It is a, relatively, recent city and has a 400th anniversary in 2021.
To inspire people to walk instead of overcrowding buses and trams in the center of the Gothenburg, Västtrafik turned its iconic tram map into a walking map.
The stunt at Sweden’s biggest electric car show was carried out to highlight mass transit as the most sustainable travel option.
The buses will be operated on several routes in Gothenburg, Sweden by Transdev.
If 30K car drivers would travel by bus, it would erase more than 60 football fields of cars from the region.
Expanding on Part I, the author takes a further look at public transport, including rail and micromobility options in the region.
The UITP Global Congress was held in the Swedish capital between June 9 and 12 and gave the author a chance to explore the region.
Exterior maintenance will involve rust repair and painting, while interior work includes mounting new walls, ceiling, floor, and chairs, as well as stripping each vehicle.
To encourage more car commuters to take the bus, Swedish public transport company, Västtrafik decided to copy the way the car industry advertises by developing a video campaign that uses the same techniques for car model launches like quick visual cuts and dramatic music. But in the end, a regular bus is revealed.
The contract is valued at approximately $156 million, with Bombardier's share amounting to approximately $109 million.
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