Search Close Menu

Tag Search Result

Twitter

NJ Transit spent $1M on Penn Station ad campaign

The campaign to promote a special website on service disruptions while making sure riders knew Amtrak is responsible for the project at the nation's busiest rail terminal cost about $300,000 more than NJ Transit says it typically spends in a full year on marketing.

London rail, Twitter piloting live alerts for 'severe delays'

Pilot of new information service to provide live notifications of severe delays directly to customers' mobiles or computers to alert them more quickly. First time that Twitter has partnered with a transport authority to provide live travel information to customers using this innovative approach.

Transport for London will not ditch Twitter

The agency backed away from its decision because it gave the perception that it was "stepping back from providing the full-range of information" it currently provides to customers, which was not the intention.

Twitter leads to arrest of man on SEPTA train

The quick arrest was the result of SEPTA’s Police Chief Thomas Nestel’s frequent use of Twitter. Chief Nestel, who said that Twitter has become part of the police forces arsenal, was able to get basic information to officers who intercepted the train and the suspect within eight minutes.

How transit agencies can manage the 'blizzard' of negativity on Twitter

Agencies that use Twitter to respond to users’ complaints or answer questions get more positive Twitter reaction and more civil discourse online, according to Lisa Schweitzer the author of a recent study analyzing tweets of public transit agencies. “It’s about the marketing potential of social media — a lot of public transit agencies are simply tweeting their problems to the world by blasting out late service announcements. That’s not a good use of Twitter,” she says. “Transit agencies can influence the tone of the discussion by interacting with patrons online,” Schweitzer explains. “It gives people something to respond to, and it reminds people that somebody is listening.”