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Some university transportation system operators we interviewed said they allow exterior bus advertising to bring in more revenue or to promote the university. Others say that being based in areas with small advertising markets means extra effort but not revenue.

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UCLA offers alternative transportation incentives

The Bruin Commuter Club, designed for students, staff and faculty who carpool, vanpool, use public transportation, bike and walk to campus, provides members with access to discounted parking and an emergency ride service.