
Registration is required to be able to access the clearinghouse once it is fully implemented on Jan. 6, 2020.
Registration is required to be able to access the clearinghouse once it is fully implemented on Jan. 6, 2020.
Introducing alcohol ads could boost advertising revenues by $1.5 million to $3 million, the report said.
The deal is part of the county's negotiation with Massachusetts-based company, CIVIQ Smartscapes, which would provide free Wi-Fi and kiosks to the county at no expense.
The agency uses revenue from the ads — $7.5 million in 2014 — to fund service, said an MTA spokesman, who added that there are no fixed alcohol advertisements on transit property within 500 feet of schools, playgrounds or places of worship.
Some Metro board members sounded less than enthusiastic about the idea, saying that selling food in stations will invite people to eat on trains and platforms, the report said.
A study of 26 major U.S. transit markets recently conducted by researchers at the advocacy group Alcohol Justice concluded that half of them allowed alcohol advertising, while the other half banned it in some way.
The Metro-North rails, which date back at least 50 years, are being retired because they cannot be coupled to a new fleet of trains cars on the line.
The policy follows a five-year court battle over whether the authority could refuse to post ads on buses informing felons of their right to vote, which the federal appeals court ruled it could not.
While the CTA will allow the advertisement of alcoholic beverages, the ordinance restricts the ads to specific areas and sets additional conditions.
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