Developed based on user feedback, the app will display digital directions on top of real-world images and help point the way for users to easily get to their destination.
Visitors will be routed around a 1,500-foot “cityscape” track to New York, the UK, or Las Vegas.
Future capabilities may include directing direct visually impaired passengers to empty seats or training the vehicle to recognize sign language.
The project, which starts next week, will utilize Hyperloop Transportation Technologies crowdsourcing and community collaboration, while implementations will be financed by Deutsche Bahn.
The digital screen campaign consists of a brief animation warning customers to stay safe as they play the game that seems to have taken the country, and the world, by storm.
Once the app is running, simply pointing your device at any of the 100 most widely circulating subway platform advertisements will cause the device to overlay curated digital art content, creating an augmented experience that blocks unwanted advertising.
The NO AD mobile app replaces the top 100 NYC subway ads with digital art using augmented reality technology. In doing so, the app creates a new exhibition space on top of existing subway advertising infrastructure.
Tunnel Vision, the iOS app, enables users to see which stations are likely to be the most crowded and view where in the system their train theoretically is.
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