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branding

Amtrak to launch new magazine in effort to rebrand

Will emphasize beautiful travel photography and long-form journalism to cast itself as an upscale brand and replace its current magazine, “Arrive,” which is more focused on celebrities, what’s-on content and regional destinations.

Xerox names business process outsourcing co., Conduent

Name is inspired by the new company’s expertise in connecting clients and their constituents through seamless transactions at massive scale in areas such as customer care, transportation solutions, and healthcare payer and provider services.

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