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8 new 'Pure Michigan' coaches unveiled

Besides helping to bring tourists into Michigan, the new MCI motorcoaches should accelerate growth in ridership that connects Michiganders with one another and the rest of the world, according to Indian Trails Inc. and the Michigan DOT.

N.Y. campus promotes school spirit with bus wraps

Part of a new Stony Brook University initiative to promote programs and activities on campus that students might not be aware of, the university has so far wrapped two buses in sports-themed designs.

CATS buses get NASCAR stock wraps

Two CATS buses will get a custom wrap that looks exactly like a NASCAR stock car. The buses will also carry ticket information and logos for three NASCAR events taking place at the speedway in October.

Motorcoach Council launches outreach campaign

The Council chose to utilize motorcoaches to officially kick off the new promotion and boast their competitive edge over planes, trains and personal autos, a cost effective strategy that embodies the grass-roots spirit of the campaign. The campaign's highly scalable, flexible, and fluid approach affords coach operators the ability to retain their own branding and identity while participating in the campaign.