MCTS Excellence began in late 2016 as a video series posted on the company’s website and official social media accounts
The videos will be shown at various travel training or outreach programs and will be available in seven languages.
The “You Said It” campaign targets behavior and unsafe activities, including tresspassing on subway tracks and wearing backpacks on crowded vehicles.
It uses clear design and plain language to explain the transportation decision-making process and describe how members of the public can work with their local and state transportation agencies in a proactive, constructive way.
The new "Dude It's Rude" program attempts to reform customer travel habits that have continuously been reported as big problems for specific service modes including taking trash with them, watching their language and blocking the front aisle.