
This campaign resulted in over 255 million multimedia impressions over a three-month period, drew 100,000 people to opening events and introduced the phrase "Train to the Plane" into the public lexicon.
This campaign resulted in over 255 million multimedia impressions over a three-month period, drew 100,000 people to opening events and introduced the phrase "Train to the Plane" into the public lexicon.
Pilot of new information service to provide live notifications of severe delays directly to customers' mobiles or computers to alert them more quickly. First time that Twitter has partnered with a transport authority to provide live travel information to customers using this innovative approach.
At the outset of the economic recession, the rail agency failed to be inform voters about risks to its tax revenue projections.
If the pilot program is successful, commuter rail operator will consider continuing the express service.
Cuts could be as severe as a reduction in service to 48 trains that would operate only during the weekday commute. All other service would be eliminated including: weekday service outside the commute peak, weekend service and service south of the San Jose Diridon station. The schedule also would require the suspension of service at up to seven stations.
Two types of outdoor advertising, train wraps and station saturation, have brought in approximately $100,000 this fiscal year.
Although riders are happy with the service, ridership is running about 5 percent below projections, which is expected to worsen to as much as 15 to 20 percent below projections for the rest of this year.