Stations are located along high-profile locations on the Las Vegas Strip, including the MGM Grand; and the convention center.
The Superlative Group was awarded the contract based on its successful track record in monetizing transit agency assets throughout the U.S.
A marketing company could be hired by early next year to entertain offers and assign prices for naming rights of hundreds of Metro assets, the report said.
The first-of-its-kind plan comes amid projected deficits of $240 million a year through 2016.
For the 50 Ability Marathon, a team of three wheelchair racers are attempting to compete in 50 marathons in 50 states in 50 weeks to raise funds for the Christopher & Dana Reeve Foundation.
A budget proposal presented to the transit agency's board last month estimated that between $1 million and $2 million per year could be generated selling station naming rights to corporate sponsors.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In