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generating revenue

MARTA, CommuterAds team for innovative advertising initiative

Every time a bus passes an advertiser’s location of choice, a 15-second audio spot plays through onboard speakers. To reinforce the audio message, a visual text message is displayed simultaneously on the same bus marquee that also provides passengers with route information.

Antelope Valley Transit experiments with digital bus ads

Other cash-strapped California transit agencies, facing rising operating costs, are watching the potentially lucrative test run with interest, as current state law restricts digital signage on buses to route and service information.

Selling Naming Rights Helps Transit Stay in the Game

Across the country, limited capital budgets are forcing transit agencies to find creative ways generate revenue to address their perpetually growing list of needs. Every dollar counts. Selling naming rights for properties (and routes, like Cleveland’s HealthLine) is one option for generating new income. In Philadelphia, SEPTA just announced its second station renaming — Jefferson Station, which serves SEPTA’s Regional (commuter) Rail in downtown Philadelphia.

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