The first-of-its-kind plan comes amid projected deficits of $240 million a year through 2016.
The ad appearing on the cards was purchased by The Gap, the iconic clothing retailer.
Agency, which will likely exhaust reserves by fiscal 2018, should launch more aggressive advertising, charge parking fees and look to outsource up to a dozen functions to bring new revenues.
The policy follows a five-year court battle over whether the authority could refuse to post ads on buses informing felons of their right to vote, which the federal appeals court ruled it could not.
Chicago Transit Authority issued RFPs for the naming rights to its Holiday Train, New Year’s Eve Penny Rides, Free Rides on the first day of school, and its Bus Tracker and Train Tracker. Partnership will also include branding, advertising, communication and promotion, online promotion and links.
The personal electronic megastore, which is leasing the space from the N.Y. MTA, is expected to draw foot traffic to other businesses at the terminal, which is visited by about 750,000 people daily.
Two architects are in talks to develop the long-retired Essex Street Trolley Terminal into an underground park that would use fiber optics and other cutting edge technology to nurture tree and plant life.
It is estimated that it will take IMG six months to one year to identify, evaluate and solicit sponsorship proposals for CTA's assets.
MBTA hopes to raise revenue to fill a projected $150 million budget gap for the 2013 fiscal year.
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