Intersection’s contract will now run through June 2029 and grants Intersection the right to deploy the transit system’s first-ever digital advertising network.
Intersection has been Metro Transit’s advertising partner since 2007.
The network of digital information kiosks and bus shelters will bring the latest technology and real-time transit information to more riders across the region.
In all, Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.
Through the agreement, Intersection will bring its suite of static and digital media products to more than 800 buses and paratransit vehicles, nearly 40 bus and rail stations, and a number of EV charging stations.
Deployed tech enables future smart cities to boost safety, decrease congestion, reduce pollution and enable autonomous driving.
New contract will generate up to $247.5M in revenues for agency over next five years.
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