Search Close Menu

Tag Search Result

marketing campaign

Marketing campaign spreads 'love' to boost bus, rail ridership

At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.

Texas' DCTA launches new marketing campaign

The agency is looking to increase A-train ridership by encouraging current and potential passengers to ride its commuter rail to avoid heavy traffic on I-35E for a hassle-free commute.

N.C. transit wins awards for videos

Triangle Transit and GoTriangle have been honored with three national transit awards for the video “#flipfortransit.” “#flipfortransit” was released in September 2012, after seeing four athletes that used free running and parkour on the North Carolina State University campus. They were filmed using public transit to get around Chapel Hill, Durham and Raleigh.