Keolis and the MBTA partnered on a revenue-incentive agreementthat includes an integrated, first-of-its-kind marketing campaign to increase ridership through reverse commuting and leisure travel.
The campaign, “The Future is Sound,” consists of three thirty-second spots that highlight the travel innovations we’ve all dreamed about.
The ads empower riders to report and intervene if they witness or experience an incident of harassment.
The team earned one of the awards for Electronic Media/Audio-Visual and Digital Media for the LYNX Technology Video.
This campaign resulted in over 255 million multimedia impressions over a three-month period, drew 100,000 people to opening events and introduced the phrase "Train to the Plane" into the public lexicon.
The marketing campaign, "Break the Travel Quo," showcases clever videos that depict some of the most prevalent pain points of modern day travel.
New Greyhound.com focuses on simplifying the booking experience, providing more information for customers and further demonstrating the brand's transformation.
At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.
The agency is looking to increase A-train ridership by encouraging current and potential passengers to ride its commuter rail to avoid heavy traffic on I-35E for a hassle-free commute.
Triangle Transit and GoTriangle have been honored with three national transit awards for the video “#flipfortransit.” “#flipfortransit” was released in September 2012, after seeing four athletes that used free running and parkour on the North Carolina State University campus. They were filmed using public transit to get around Chapel Hill, Durham and Raleigh.