The agency is looking to increase A-train ridership by encouraging current and potential passengers to ride its commuter rail to avoid heavy traffic on I-35E for a hassle-free commute.
Phoenix Valley Metro's reduced fare campaign set to music
Valley Metro's Reduced Fare program helps youth, seniors and persons with disabilities save money on all their transit needs. The latest and final Notes campaign video combines the talent of local indie, funk rock band Black Carl and animation to show how easy it is for students ages 6 to 18, seniors and disabled passengers to take advantage of discounted fares on Valley Metro buses and trains.