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naming rights

Cleveland RTA's unveil newly branded MetroHealth Line buses

The MetroHealth Line was developed as part of a naming rights agreement between RTA and The MetroHealth System, executed earlier this year, to rebrand the No. 51 family of routes. Those routes have the second highest bus ridership after the HealthLine.

WMATA looking for ways to boost ad revenues

The most controversial of the revenue-generating ideas is expected to be the sale of station naming rights, which is currently forbidden by board policy. The board was firmly against the idea of selling naming rights in 2012.