
The Media/Elwyn Regional Rail Line will now be called the Media/Wawa Line to reflect the new terminus of service.
The Media/Elwyn Regional Rail Line will now be called the Media/Wawa Line to reflect the new terminus of service.
Partnership with Penn Medicine represents SEPTA's fourth major station renaming agreement in recent years.
The university is the second-largest employer in Sacramento County.
The Broad Street Line station at the Sports and Entertainment Complex in South Philadelphia will become NRG Station.
The MetroHealth Line was developed as part of a naming rights agreement between RTA and The MetroHealth System, executed earlier this year, to rebrand the No. 51 family of routes. Those routes have the second highest bus ridership after the HealthLine.
Revenue from the MetroHealth Line sponsorship will be used to upgrade landscaping and bus stations along the route.
Transit agency has hired a sponsor-headhunter company in hopes of making extra cash by selling naming rights to local companies for its light rail lines and stations.
The most controversial of the revenue-generating ideas is expected to be the sale of station naming rights, which is currently forbidden by board policy. The board was firmly against the idea of selling naming rights in 2012.
Since board approval in December, the staff received new information from the Los Angeles County Counsel’s Office saying corporate naming decisions by Metro could lead to free speech entanglements
A marketing company could be hired by early next year to entertain offers and assign prices for naming rights of hundreds of Metro assets, the report said.
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