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naming rights

U. of Colorado, Denver RTD reach naming rights agreement

Contract will cover the A Line commuter rail from Union Station to Denver International Airport (scheduled for 2016 opening), as well as ads on the Flatiron Flyer bus rapid transit line that runs along US 36 from Union Station to Boulder.

Quicken Loans buys M-1 Rail naming rights

Detroit-based Quicken is owned by Dan Gilbert, who has been the $137 million streetcar project's co-chairman (with Roger Penske) nearly since its 2008 inception.

Cleveland St. buys naming rights for new RTA bus line

The new route will offer commuters an upgraded ride on new, specially-designed vehicles fully branded for CSU. Stations connect commuters traveling from the downtown campus through Cleveland’s West Side along Clifton Boulevard and with branch routes connecting multiple West Shore communities.

Selling Naming Rights Helps Transit Stay in the Game

Across the country, limited capital budgets are forcing transit agencies to find creative ways generate revenue to address their perpetually growing list of needs. Every dollar counts. Selling naming rights for properties (and routes, like Cleveland’s HealthLine) is one option for generating new income. In Philadelphia, SEPTA just announced its second station renaming — Jefferson Station, which serves SEPTA’s Regional (commuter) Rail in downtown Philadelphia.

MBTA considers selling station names

Selling the naming rights could bring $18.4 million total a year if 11 prominent stations found sponsors. The agency plans to upgrade Wi-Fi and the stations’ aesthetics and improve access for the visually impaired with the funds.

Chicago Transit issues RFP for naming rights

In addition, the collaboration will also put a sponsor’s name and logo on system maps, exclusive advertising within the station and other collateral materials such as downtown sight-seeing guides produced by the CTA.

Chicago transit to sell train naming rights

Chicago Transit Authority issued RFPs for the naming rights to its Holiday Train, New Year’s Eve Penny Rides, Free Rides on the first day of school, and its Bus Tracker and Train Tracker. Partnership will also include branding, advertising, communication and promotion, online promotion and links.

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