The new imaginative online and print campaign was launched to raise public awareness about proper behavior while riding Metro buses and trains.
These PSAs aim to promote rider etiquette and safety awareness in a new, engaging way.
Planning for awareness campaign, local events, and distributing safety tips for pedestrians, drivers, transit riders and passenger rail users throughout Rail Safety Week.
The series of six videos reminds people that “safety begins with you” and tackles issues such as running to catch a train, lack of attention while driving a car near tracks and failure to follow posted safety instructions.
The animated video public service announcement is the first in a new series drawing attention to the illegal and dangerous activity of train track photos.
These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising; create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.
State programs will use the grants for a variety of efforts, including “See Tracks? Think Train!” PSA placements in movie theaters, on television, radio and billboards; digital media outreach; and conducting community events and rail safety enforcement blitzes.
The short video vignettes were produced and paid for through a rail safety grant from Operation Lifesaver and the FTA.
The video, which features MBTA staff and riders singing and dancing along to a hip-hop inspired song, "The Safety Bounce," was financed by Titan, the advertising firm that contracts with the transit agency.
Agency’s new policy, created after a controversy involving an ad which sparked a face-off between pro-Israeli and pro-Palestinian groups, prohibits ads that express a viewpoint on economic, political, religious or social issues.
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