These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising; create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.
OLI awards $205K for rail safety public awareness campaigns in 13 states
State programs will use the grants for a variety of efforts, including “See Tracks? Think Train!” PSA placements in movie theaters, on television, radio and billboards; digital media outreach; and conducting community events and rail safety enforcement blitzes.