Digital advertising has found a place in transit, and while it comes with a set of challenges along the way, agencies are taking advantage of the screen space to better inform riders in real time.
The state-of-the-art touchscreens help customers more easily plan their trips and have access to live transit information while travelling on the system.
Metrolinx’s wayfinding team, in charge of signage and other information systems, has put a major focus on ensuring that transit is accessible for everyone. Learn more about the systems they’ve implemented.
The promise asks leaders to commit to creating Hispanic-friendly places for employees and others.
To make it easier to find bus stops, TransLink will also install tactile walking surface indicators at every bus stop on property that TransLink owns or leases.
The existing automated system has been in service for over 20 years and replacement was necessary due to costly repairs, as well as parts and components becoming obsolete.
People do not just want social distancing on trains and hand sanitizers. They want control — and they want it every step of the way.
The initiative also includes the recent deployment of Mercury, a new communications platform that enables location-specific, targeted content to be sent to screens outside and in stations.
Will also be looking at developing a wayfinding technology pilot that will help customers better navigate the system using data sent directly to a phone or tablet.
Each station will feature a newly designed passenger waiting shelter, an integrated wayfinding kiosk, and/or digital totem.
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