The Crisis Link advertisement campaign in subway cars and on platforms aims to remove the stigma around mental health issues and encourages people contemplating suicide to reach out for help without feeling embarrassed or ashamed.
TTC renews, extends suicide prevention program
Will continue Crisis Link through July 31, 2018. The program has handled an average of 2.75 incidents per month of people contemplating suicide on the transit system. No person has ever attempted suicide on the TTC immediately after speaking with a Crisis Link counselor.