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video campaign

[Video] The Future of Mobility (It's Not What You Think)

To encourage more car commuters to take the bus, Swedish public transport company, Västtrafik decided to copy the way the car industry advertises by developing a video campaign that uses the same techniques for car model launches like quick visual cuts and dramatic music. But in the end, a regular bus is revealed.

[Video] N.Y. MTA's If You See Something, Say Something Campaign - 2016

New York Metropolitan Transportation Authority's re-launched “If you see something, say something” public safety campaign features videos of MTA customers who describe the scenarios they experienced that prompted them to report suspicious packages or activities. In the videos, MTA customers also offer some thoughts about why they took action, and how it made them feel. Published on Mar 21, 2016

MBTA debuts hip-hop inspired safety video

The video, which features MBTA staff and riders singing and dancing along to a hip-hop inspired song, "The Safety Bounce," was financed by Titan, the advertising firm that contracts with the transit agency.

N.Y. MTA Earth Day 2013 PSA: Subway

New York Metropolitan Transportation Authority celebrates Earth Day 2013 with a series of Public Service Announcements. This is the subway PSA.

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