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What You Need to Know About Vehicle Graphics

As custom graphics is a growing trend in the transit industry, including anything from full vehicle wraps to digital signs, two companies reveal the creation process from A to Z and share their take on trends and benefits.

Putting a different spin on transit ads

In a time of dwindling government funding, selling ads is an important revenue generator for transit authorities. But the advertising can be more than simply placing a car card on a bus or putting up a poster at a station — creativity can produce an “experience” for customers.