Bytemark, MARTA teaming for mobile fare ticketing app

Posted on October 6, 2017

The Metropolitan Atlanta Rapid Transit Authority (MARTA) is currently working with Bytemark to develop a state of the art mobile ticketing solution. Once launched, the app will offer people across Metro Atlanta an enhanced traveling experience using Bytemark’s award winning technology on their smartphones.

Using validators from hardware supplier, Kapsch, the visual and barcode-based tickets will allow MARTA to deliver an even better quality and affordable transit service to the people of Atlanta.

This is just the latest high-profile transport authority launch from the New York-based smart ticketing and payments solutions provider. Bytemark has been a leader in providing mobile app technologies to the transit industry for over 5 years since the release of the New York Waterway app in January 2012.

The company has offices in the U.S., Canada, UK, Australia, and India and solutions currently deployed in Canada, the U.S., UK, Poland, and the Netherlands.

Bytemark continues to innovate and set the standards for mobile ticketing worldwide, delivering proven, secure mobile ticketing platforms for transit. Combining visual, 2D barcode, NFC, and BluetoothLE-enabled ticketing we offer operators an integrated mobile commerce experience to suit any current infrastructure and budget. Bytemark’s solution allows operators to coordinate their efforts under one or more brands and share our comprehensive suite of reporting, payment, ticketing, and user tools.

In August, in a world first, Bytemark successfully introduced NFC ticketing on Apple iOS devices as part of their industry-leading mobile ticketing offering. Creating an app-based NFC mobile fare medium on iOS has long been seen by the transport industry as the ‘Holy Grail’ of mobile ticketing.

Using this technology the benefits are clear for agencies. They will no longer have to carry the burden and expense of managing physical fare media. Worn out cards, lost cards, TVM maintenance, and inventory management will all be consigned to the past. By making a cardless experience a reality,

Bytemark is offering agencies the necessary tools to meet the demands of the connected traveler.

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