Gold Coast Transit, Token Transit launch mobile fare payment app pilot

Posted on March 30, 2018

For a limited time, passengers using the app will get 50% off the first purchase of a multi-ride or 31-day pass.
For a limited time, passengers using the app will get 50% off the first purchase of a multi-ride or 31-day pass.

Oxnard, Calif.’s Gold Coast Transit District (GCTD) launched a mobile ticketing application pilot in partnership with Token Transit that gives customers a new and cashless fare payment choice.

As part of GCTD's commitment to providing a better customer experience, the Token Transit application will evolve fare payment methods and allow customers to purchase and activate GCTD passes using their smartphones before boarding the bus.

A system for easy mobile payments creates more access for passengers to purchase passes with a click of a button. With more accessibility, GCTD hopes to attract and engage with new customers who might not ordinarily choose public transit as a means of mobility.

Nearly half of GCTD customers still pay fares by depositing cash into the farebox, as opposed to using prepaid forms of payment. Depositing cash in the farebox takes approximately 22 seconds per boarding, whereas a cashless fare transaction takes only four to five seconds. GCTD hopes that by encouraging more passengers to use the mobile app, trip speeds will improve, which continually ranks high in priority in customer feedback surveys.

The app will be evaluated after the first year to determine whether customers feel that the mobile fare payment is beneficial, in addition to GCTD staff determining the cost/benefit of permanently adding the App to GCTD’s menu of fare media payment options.

For a limited time, passengers using the app will get 50% off the first purchase of a multi-ride or 31-day pass. Funding for the app and discounted passes are made possible by California Climate Investments, a statewide initiative that puts Cap-and-Trade dollars to work reducing greenhouse gas emissions, strengthening the economy and improving public health and the environment.

View comments or post a comment on this story. (0 Comments)

More News

Gainesville taps Siemens Mobility for connected vehicle deployment

The project will take place along the four-road area surrounding the University of Florida, descriptively called “the Trapezium.”

Via expands D.C. on-demand services to Virginia

The expansion will provide options after the shutdown of several Alexandria Metro stations beginning May 25.

TARC launches mobility app, dynamic trip planner

Enables customers to seamlessly plan trips across multiple modes including TARC, Uber, Lyft, Bird Scooters, and LouVelo Bike Share.

Portland-Vancouver launches transit fare card on iPhone

The Hop Fastpass® is the first transit fare card in North America to launch in Apple Wallet.

Connectpoint equips Capital Metro facility with digital displays

The agency will benefit from these “smart city” digital signs equipped with ePaper displays that provide crystal-clear readability any hour of the day or night.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation