Management & Operations

N.Y.'s CDTA launches responsive website

Posted on February 12, 2015

Albany, N.Y.’s Capital District Transportation Authority (CDTA) unveiled its redesigned website featuring a modern, responsive redesign to engage the entire CDTA community including a rapidly growing number of users on mobile devices.

The redesigned site provides the most relevant data with the fewest number of clicks as most site visits are to find out scheduling information. The new homepage offers an intuitive search bar that includes stops, routes and regional landmarks along with service advisories whenever used.

The site showcases the highest priority features and elements front and center on all devices. The site also features call-outs throughout the site giving customers the choice to more quickly access what matters to them. The mobile first orientation directs users to the most accessed information like schedules, service advisories and fare products. Trip planning, tech tools like app downloads and access to real time information are more prevalent in the new format.

“Just five years ago mobile usage was at just 6% and by the end of 2014, mobile users jumped to nearly 80% of our visits,” said CDTA Chairman David M. Stackrow. “Clearly, the marketplace is changing and we wanted to be responsive to our customers’ needs.”

The desktop version will better assist first-time riders, seasoned riders looking for quick information and Capital Region visitors. The site also offers support to residents, community leaders and vendors interested in business opportunities.

CDTA set a record with nearly two million website hits in 2014, with more than 1.5 million coming from mobile users. More than 70% of the visits were to the schedule pages and led to more than five million pages views last year. The rollout of real-time information in October has driven the website’s numbers to record heights with nearly 17,000 sessions a day for more than one million sessions all told.

View comments or post a comment on this story. (0 Comments)

More News

Palm Tran wins 3 prestigious Fla. public transportation awards

The agency received the awards at the FPTA's annual conference, which honors innovative transit leaders throughout the state and was co-hosted this year by Palm Tran and Tri-Rail.

New Flyer's United Way campaign sets record

NFI Group supports multiple United Way agencies that are located in or nearby communities where the company operates its 32 locations across Canada and the U.S.

Honolulu's HART hires consultant to explore P3 for light rail project

Ernst & Young will conduct a feasibility study, which will include orchestrating an industry day in Honolulu for interested potential participants in a future P3 procurement.

RTC of Southern Nevada celebrates 25 years

To mark the occasion, RTC staff spent the day traveling to various locations throughout the transit system in branded community outreach vehicles to thank customers for riding.

Red Line BRT contracts awarded by IndyGo board

The site civil work, including roadway and sidewalk construction, will be carried out by Rieth-Riley Construction Co. Inc., and the station canopy construction and related buildout work will be done by FA Wilhelm Construction.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close