Management & Operations

Transit-focused ad agency marks $1M revenue milestone for Dayton RTA

Posted on December 1, 2015

Dayton RTA
Dayton RTA

DAYTON, Ohio —  A public transit-focused ad agency, is celebrating $1 million of revenue paid over time to Greater Dayton Regional Transit Authority (RTA) — as well as plans to expand, Dayton Daily News reported.

The company, Commuter Ads, which patented a way to send 15-second audio and digital text-scroll commercials wirelessly to bus riders, is presenting the RTA with an oversize check for $1 million for revenue from bus advertising paid since 2009, the report said.

“We’re talking about a captive audience,” Russ Gottesman, Commuter Ads president and chief executive told the Daily News. “You cannot DVR” a bus ad.

For the full story, click here.

View comments or post a comment on this story. (0 Comments)

More News

TNCs caused half of San Francisco's congestion since 2010: Report

Employment and population growth were primarily responsible for the remainder of the worsening congestion.

Pace's T.J. Ross announces retirement

Career includes public and private sector experience with positions as planner, engineer, maintenance director, GM, and executive director.

Metrolink's Art Leahy announces retirement

A 47-year veteran of the transportation industry, Leahy joined Metrolink after leading Los Angeles County Metropolitan Transportation Authority as CEO from 2009 to 2015.

Palm Tran launches enhanced bus network

The Route Performance Maximization project is the first of its kind for agency in more than two decades.

L.A. Metro breaks ground on improvements project

Will build two aerial bridges and stations as well as bike and pedestrian path grade separations at two of the line’s busiest crossings.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation