Management & Operations

Transit-focused ad agency marks $1M revenue milestone for Dayton RTA

Posted on December 1, 2015

Dayton RTA
Dayton RTA

DAYTON, Ohio —  A public transit-focused ad agency, is celebrating $1 million of revenue paid over time to Greater Dayton Regional Transit Authority (RTA) — as well as plans to expand, Dayton Daily News reported.

The company, Commuter Ads, which patented a way to send 15-second audio and digital text-scroll commercials wirelessly to bus riders, is presenting the RTA with an oversize check for $1 million for revenue from bus advertising paid since 2009, the report said.

“We’re talking about a captive audience,” Russ Gottesman, Commuter Ads president and chief executive told the Daily News. “You cannot DVR” a bus ad.

For the full story, click here.

View comments or post a comment on this story. (0 Comments)

More News

Amtrak names new president/CEO

To ensure a smooth transition, Richard Anderson will serve in a co-CEO capacity with current CEO Wick Moorman through Dec. 31, 2017, at which time Moorman will become an advisor to the company.

Lhota named chairman of N.Y. MTA

Lhota previously served as the chairman of the board and CEO of the MTA.

Stantec to aquire RNL Design

Large-scale projects in the RNL’s portfolio include the Research Support Facility at the National Renewable Energy Lab in Golden, Colo. — the first Net Zero Energy project of its kind.

Minn. Metro Transit shutting down part of light rail system for 11 days

Maintenance project includes replacing sections of tracks, upgrading switches, and repairing concrete and overhead wires.

New Flyer announces new regional sales manager

David Hammingh will be responsible for the company's Midwest U.S. transit bus sales.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close