Management & Operations

Transit-focused ad agency marks $1M revenue milestone for Dayton RTA

Posted on December 1, 2015

Dayton RTA
Dayton RTA

DAYTON, Ohio —  A public transit-focused ad agency, is celebrating $1 million of revenue paid over time to Greater Dayton Regional Transit Authority (RTA) — as well as plans to expand, Dayton Daily News reported.

The company, Commuter Ads, which patented a way to send 15-second audio and digital text-scroll commercials wirelessly to bus riders, is presenting the RTA with an oversize check for $1 million for revenue from bus advertising paid since 2009, the report said.

“We’re talking about a captive audience,” Russ Gottesman, Commuter Ads president and chief executive told the Daily News. “You cannot DVR” a bus ad.

For the full story, click here.

View comments or post a comment on this story. (0 Comments)

More News

Office building rents 40% higher when transit accessible, study finds

Nationally, the CSAs of Denver, New York/New Jersey, Washington, D.C., and the San Francisco Bay Area are rated the highest on the transit-accessibility scale.

MBTA hires communications vet to enhance customer experience

As the MBTA’s new chief customer officer, Danny Levy will be responsible for improving the daily experience of MBTA riders.

Lyft to offer discounts for people using bikes, scooters to connect to transit

The company recently acquired Motivate, which runs Citi Bike in New York City and Ford's GoBike program in San Francisco.

Caltrain takes new approach to fare enforcement

In the past, Caltrain has used a proof-of-payment/honor-based system, and conductors were responsible for daily fare inspections.

L.A. Metro reduces bike-share fares, plans expansion

In reducing the walk-up price to just $1.75, Metro has now made the cost the same as a one-way fare for Metro’s Bus and Rail System.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close