TransLoc®, a leading provider of transportation technology, is partnering with Uber to create a new standard in public transit and private technology collaboration. This milestone seeks to combine the best of private transportation and public transit for truly integrated mobility. By integrating the Uber API into the TransLoc Rider app, riders can incorporate multiple modes of transportation, including public transit, into commutes.

The first-mile/last-mile challenge is a persistent and ongoing problem facing transit agencies as they try to increase ridership. Many potential transit riders say they would be willing to take public transit, but do not because they lack options to get them to or from their final destination after getting off the bus or train. Instead, they drive the entire trip.

Together, TransLoc and Uber hope to bridge the gap by delivering the certainty and reliability that riders need to complete their entire trip in a way that has never been done before. Building on Uber’s first-of-its-kind partnerships between Transportation Network Companies (TNCs) and transit agencies, this approach is distinct—it creates a seamless connection between Uber and public transit so that more people can easily access it. Users simply input their destination in the Rider app to receive a personalized journey that incorporates the optimal combination of walking, transit and Uber. The app instantly plans a route that will get them where they want to go cost-effectively, quickly and easily.

“It is exciting to see technology companies and public transit agencies work together to test new ways for making trip options convenient and complete,” said Michael Melaniphy, American Public Transportation Association President/CEO. “As private sector innovation accelerates, such partnerships will enhance the attractiveness of public transportation, with the traveling public being the prime beneficiary.”

This new solution marries the strengths of public transit—the transportation backbone of our cities—with the convenience and reliability of Uber, getting riders to and from transit stops to reach their ultimate destination. Both of these key alternative modes of transportation are further enhanced by TransLoc’s technology, which provides real-time tracking. Having accurate arrival predictions makes multi-modal transportation a viable and enjoyable alternative.

“Our mission is to take mass transit from last resort for some, to first choice for all. The partnership with Uber will help advance us toward this goal,” said Doug Kaufman, CEO of TransLoc, “and make public transit a viable option for everyone, not just people who live within a ¼ of a mile of a stop.”

TransLoc Rider with Uber integration will debut in mid-February in Memphis, Tennessee and Raleigh/Durham, N.C. with agency partners Memphis Area Transit Authority and GoTriangle.