February 1, 2013

CTA re-ups with Titan for ads

Titan has extended its agreement with the Chicago Transit Authority (CTA) by an additional five years. The extension means that Titan will be exclusively representing the CTA and its bus and rail static and digital media through Dec. 31, 2019.

As part of the extension, Titan will install approximately 100 new digital screens in the Chicago loop, replacing the static urban panels located at subway entrances and exits. This new addition to the CTA's digital network will create unprecedented digital media access to the core downtown Chicago area and generate incremental revenue for the CTA.

Titan has served as the CTA's exclusive sales contractor since it first won the contract competitively in 2007. Titan has worked with the CTA to evolve the media offering into one of the largest digital networks in the country, allowing brands to connect with consumers in new and interesting ways, as well as providing riders with track and train information and other relevant content.

Titan also sells the advertising on the Arlington Heights, Ill.-based Pace Bus transit system.

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