February 14, 2013

Valley Metro releases new ‘Notes’ music video

Phoenix-based Valley Metro released the next Notes music video titled “ValleyMetro.org” by local band Black Carl. While the song demonstrates the ease of using Valley Metro’s Website, the video features a humorous fairytale setting that will charm audiences of all ages. To view the video click here.

This is the 10th song to be released in the Notes series and Valley Metro celebrated by giving something back to its riders during a social media customer appreciation event. Giveaways tied closely to the theme of the video were distributed to those who visited Valley Metro’s Facebook page and entered to win.

“We want to connect with passengers in a way that shows transit can be fun and approachable,” said Hillary Foose, Valley Metro director, communication and marketing. “While the video is amusing and whimsical, the song is a reminder of how to use our online tools, including our recently upgraded mobile site.”

 “ValleyMetro.org” is an upbeat song by indie, funk rock band Black Carl, of Tempe. The song demonstrates the ease of using Valley Metro’s Website, ValleyMetro.org, to navigate the public transit system. The Website also has a mobile version so riders can use it on the go. The song is brought to life with an animated music video that portrays the adventures of a princess traveling to new exciting places by way of light rail demonstrating the practicality of the website.

Beginning in 2010, the campaign involved collaboration with six local Valley bands as part of a new community education effort to help people learn more about using transit in an entertaining and creative way. Each creation breaks down the different facets of using the Valley Metro system such as passenger courtesy, how to use the transit book, and how to buy fare.

ValleyMetro.org is one of 11 topics selected based on common passenger questions at Valley Metro’s customer service line. Participating local bands are: Black Carl, Captain Squeegee, Elvis Before Noon, Mills End, Peachcake, and What Laura Says.

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