March 14, 2013

MARTA begins website ad pilot project

The Metropolitan Atlanta Rapid Transit Authority (MARTA) launched a 12-month advertising pilot program on its website to explore a new source of revenue for the transit system.

The pilot is estimated to generate around $1,000 to $5,000 per month for MARTA at no cost to the authority.

“The website advertising pilot project provides a great opportunity for us to tap into a new revenue stream,” said MARTA GM/CEO Keith T. Parker. “This program is just one of the many ways we are working to develop a more sustainable business model for MARTA and plan for the future of transit in this region.”

MARTA has partnered with Municipal Media to run rotating advertisements at the top and bottom of the webpage and is exploring additional opportunities with other vendors in order to maximize its earnings.

RELATED ARTICLE:: Check out how "Transit Systems Get Creative to Generate Revenue."

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