October 25, 2013

Foothill Transit to unveil new fleet branding

Foothill Transit will unveil its new fleet design — the first complete redesign in the agency’s 25-year history — on Oct. 30.

The launch of the new exterior design coincides with several agency milestones: the purchase of 64 new compressed natural gas (CNG) buses from NABI Inc., which facilitates the retirement of Foothill Transit’s last diesel bus, making the fleet 100% alternative fueled (CNG or electric); the celebration of Foothill Transit’s 25th anniversary; the delivery of 12 new electric buses that will make the transit system’s Line 291 the first all-electric bus line in Southern California; and the opening of the agency’s first ever park & ride structure in the City of Industry.

Foothill Transit’s buses have sported an all-white exterior with simple blue striping and the Foothill Transit logo.

The agency reviewed more than 150 concepts in early 2013. The final design that was selected pays homage to the original blue striping and bright white exterior while adding more shape and color. The inclusion of green is intended to mimic the hills of the foothill communities while conveying the message that Foothill Transit is a green transportation option, highlighting the agency’s commitment to the local environment.

“Foothill Transit’s buses are our how our communities identify us,” said Doran Barnes, executive director, Foothill Transit. “We wanted them to say more about who we are, how far we’ve come and where we want to go.”

Foothill Transit will also continue its commitment to prohibiting exterior advertising on its buses. This commitment is part of the agency’s bylaws and helps maintain a clean, uncluttered exterior that customers and local communities can be proud of.

Foothill Transit launched a teaser campaign with the message, “Let’s paint the town green,” in early October 2013. The unveiling bus, number 2100, will be the only redesigned bus in the fleet until other new vehicles arrive later this year.

Following the unveiling, Foothill Transit customers will get a chance to win a free Foothill Transit 31-Day bus pass if they spot bus 2100 while it is out in service.  

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