METRO Magazine Logo
MenuMENU
SearchSEARCH

Foothill Transit to unveil new fleet branding

It is the first complete redesign in the agency’s 25 year history. The new design pays homage to the original blue striping and bright white exterior while adding green, to mimic the hills of the foothill communities and convey the message that the agency provides a green transportation option.

October 25, 2013
Foothill Transit to unveil new fleet branding

 

2 min to read


Foothill Transit will unveil its new fleet design — the first complete redesign in the agency’s 25-year history — on Oct. 30.

The launch of the new exterior design coincides with several agency milestones: the purchase of 64 new compressed natural gas (CNG) buses from NABI Inc., which facilitates the retirement of Foothill Transit’s last diesel bus, making the fleet 100% alternative fueled (CNG or electric); the celebration of Foothill Transit’s 25th anniversary; the delivery of 12 new electric buses that will make the transit system’s Line 291 the first all-electric bus line in Southern California; and the opening of the agency’s first ever park & ride structure in the City of Industry.

Foothill Transit’s buses have sported an all-white exterior with simple blue striping and the Foothill Transit logo.

The agency reviewed more than 150 concepts in early 2013. The final design that was selected pays homage to the original blue striping and bright white exterior while adding more shape and color. The inclusion of green is intended to mimic the hills of the foothill communities while conveying the message that Foothill Transit is a green transportation option, highlighting the agency’s commitment to the local environment.

“Foothill Transit’s buses are our how our communities identify us,” said Doran Barnes, executive director, Foothill Transit. “We wanted them to say more about who we are, how far we’ve come and where we want to go.”

Foothill Transit will also continue its commitment to prohibiting exterior advertising on its buses. This commitment is part of the agency’s bylaws and helps maintain a clean, uncluttered exterior that customers and local communities can be proud of.

Foothill Transit launched a teaser campaign with the message, “Let’s paint the town green,” in early October 2013. The unveiling bus, number 2100, will be the only redesigned bus in the fleet until other new vehicles arrive later this year.

Following the unveiling, Foothill Transit customers will get a chance to win a free Foothill Transit 31-Day bus pass if they spot bus 2100 while it is out in service.  

More Bus

A Nova LFSe+ electric bus for STM
Technologyby Staff and News ReportsJune 18, 2026

Biz Briefs: Montréal Debuts Nova Electric Buses and More

In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.

Read More →
Zero-emissions bus with FLEETWATCH technology
ManagementJune 17, 2026

The Hidden Cost of Fuel Data Inaccuracy in Public Transit Fleets

In today's transit environment, accurate fuel and mileage data are critical to reducing costs, minimizing downtime, and improving fleet performance.

Read More →
Six-Year Plan Boosts Virginia Transit, Rail Investments
Managementby StaffJune 17, 2026

Virginia's $28.5B Transportation Plan Targets Transit and Rail

Approved by the Commonwealth Transportation Board, the program supports ongoing infrastructure projects while providing new investments in transit, state of good repair and transportation alternatives.

Read More →
Ad Loading...
Group announcing BUSES Act
Motorcoachby StaffJune 16, 2026

Bipartisan BUSES Act Seeks Changes to New York City's Bus Idling Enforcement Program

Backed by motorcoach operators, the legislation seeks to balance emissions goals with passenger safety by allowing limited idling for inspections, accessibility needs and extreme weather conditions.

Read More →
An LA Metro D Line train in Union Station
Managementby StaffJune 16, 2026

D Line Expansion Fuels Growth Across LA Metro's Rail System

Weekend rail ridership was especially strong, soaring 18% as riders embraced expanded access to jobs, entertainment, dining, and cultural destinations, said the agency. Total system ridership for May, including bus and rail, was 26,966,657.

Read More →
An ENC bus being manufactured in its facility.
Busby StaffJune 10, 2026

ENC to Deliver Three Clean Diesel Buses to Canada's York Region Transit

Since 2005, City View and ENC have supplied nearly 90 E-Z Rider II buses to YRT.

Read More →
Ad Loading...
Frontrunner's new facility in Billerica, Massachusetts.
Busby StaffJune 8, 2026

Frontrunner Bus Group Expands with New Massachusetts Headquarters

The significantly larger facility will provide the infrastructure needed to support the company’s growing workforce, advanced technologies, and expanding product line.

Read More →
New MobilityJune 5, 2026

Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility

In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.

Read More →
A maintenance person with a tablet.
ManagementJune 5, 2026

Reinventing Fleet Maintenance with Real-time Visibility and AI

Transit leaders need to know what needs fixing, where to look, who is responsible, when work is completed, and what it costs without having to chase information across disconnected systems.

Read More →
Ad Loading...
SamTrans planning for ballot measure
Managementby StaffJune 4, 2026

SamTrans Sets Priorities for Potential Connect Bay Area Revenue

The board-approved framework allocates future funding to maintaining service, rider improvements, equity initiatives, and infrastructure repairs.

Read More →