METRO Magazine Logo
MenuMENU
SearchSEARCH

NICE, Masabi partner for mobile ticketing

Agency will become among the first U.S. bus transit system to offer smartphone ticketing to its customers, featuring smartphone payment apps for both iPhone and Android.

February 11, 2014
1 min to read


Garden City, N.Y.-based Nassau Inter-County Express (NICE) signed a pilot agreement with Masabi to bring smartphone ticketing to NICE bus riders.

NICE will become among the first U.S. bus transit system to offer smartphone ticketing to its customers, featuring smartphone payment apps for both iPhone and Android. NICE’s paratransit system, known as Able-Ride, will allow customers to use the same smartphone app to pay their fares.

Ad Loading...

With the new mobile ticketing system, riders will be able to purchase bus tickets at their convenience, and activate them as they board the vehicle. Upon boarding, riders will display to the operator a secure, visually verifiable ticket on their smartphones. For added security, mobile tickets will also feature scannable barcodes for occasional spot checks by NICE officials.

In future phases of the project, NICE may install hardware that allows riders to pay by scanning a barcode, or simply bringing their smart device in close proximity to a sensor.

With this new initiative, NICE will dramatically expand the ease and convenience with which its customers can buy bus tickets. It will also speed up the boarding process, according to the agency.

NICE is a public-private operating partnership between Nassau County and Veolia Transportation. Veolia manages all aspects of the transit system under contract to the county, effectively serving as the transit agency.

More Bus

New MobilityJune 19, 2026

Modernizing Mobility with CharterUP CEO Armir Harris

From digital transformation to evolving customer demands, CharterUP's Armir Harris offers his perspective on the transportation industry's next chapter.

Read More →
CTTC Bolsters Statewide Workforce Development
Managementby StaffJune 19, 2026

CTTC Enhances Transit Workforce Pipeline Through New Partnerships and Leadership

The group's latest initiatives focus on developing talent, expanding training opportunities and addressing workforce needs across the transit sector.

Read More →
A Nova LFSe+ electric bus for STM
Technologyby Staff and News ReportsJune 18, 2026

Biz Briefs: Montréal Debuts Nova Electric Buses and More

In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.

Read More →
Ad Loading...
Zero-emissions bus with FLEETWATCH technology
ManagementJune 17, 2026

The Hidden Cost of Fuel Data Inaccuracy in Public Transit Fleets

In today's transit environment, accurate fuel and mileage data are critical to reducing costs, minimizing downtime, and improving fleet performance.

Read More →
Six-Year Plan Boosts Virginia Transit, Rail Investments
Managementby StaffJune 17, 2026

Virginia's $28.5B Transportation Plan Targets Transit and Rail

Approved by the Commonwealth Transportation Board, the program supports ongoing infrastructure projects while providing new investments in transit, state of good repair and transportation alternatives.

Read More →
Group announcing BUSES Act
Motorcoachby StaffJune 16, 2026

Bipartisan BUSES Act Seeks Changes to New York City's Bus Idling Enforcement Program

Backed by motorcoach operators, the legislation seeks to balance emissions goals with passenger safety by allowing limited idling for inspections, accessibility needs and extreme weather conditions.

Read More →
Ad Loading...
An LA Metro D Line train in Union Station
Managementby StaffJune 16, 2026

D Line Expansion Fuels Growth Across LA Metro's Rail System

Weekend rail ridership was especially strong, soaring 18% as riders embraced expanded access to jobs, entertainment, dining, and cultural destinations, said the agency. Total system ridership for May, including bus and rail, was 26,966,657.

Read More →
An ENC bus being manufactured in its facility.
Busby StaffJune 10, 2026

ENC to Deliver Three Clean Diesel Buses to Canada's York Region Transit

Since 2005, City View and ENC have supplied nearly 90 E-Z Rider II buses to YRT.

Read More →
Frontrunner's new facility in Billerica, Massachusetts.
Busby StaffJune 8, 2026

Frontrunner Bus Group Expands with New Massachusetts Headquarters

The significantly larger facility will provide the infrastructure needed to support the company’s growing workforce, advanced technologies, and expanding product line.

Read More →
Ad Loading...
New MobilityJune 5, 2026

Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility

In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.

Read More →