Technology

Intersection lands 10-year contract to sell, display ads on L.A. Metro rail system

Posted on March 28, 2018

In all, Intersection will deploy and manage hundreds of digital displays, as well as large-format digital station dominations and traditional static products, including large-format full wrap trains and station dominations, across Metro’s 325 trains and 93 rail stations.
Via Metro Los Angeles
In all, Intersection will deploy and manage hundreds of digital displays, as well as large-format digital station dominations and traditional static products, including large-format full wrap trains and station dominations, across Metro’s 325 trains and 93 rail stations.
Via Metro Los Angeles

Intersection, a smart cities technology and media company, announced that they have been awarded a 10-year contract to sell and display advertising on the L.A. Metro Rail System by the Los Angeles County Metropolitan Transportation Authority (Metro). The new partnership calls for Intersection to bring their suite of digital and static media products to the Metro rail system, which will improve the rider experience and drive revenues for the transit authority through enhanced advertising capabilities.

Intersection and Metro will implement a wide-range of system-wide upgrades, including replacing static signage with state-of-the-art digital panels capable of delivering real-time transit updates, local information, and other dynamic content, thanks to Intersection’s IxNConnect transit communications platform. The new technology upgrades will be aimed at helping Metro better communicate with their customers and help riders navigate the system. By delivering informative and relevant content to consumers, Intersection’s media assets are highly noticed and offer advertisers the opportunity to engage consumers with adjacent advertising.

In all, Intersection will deploy and manage hundreds of digital displays, as well as large-format digital station dominations and traditional static products, including large-format full wrap trains and station dominations, across Metro’s 325 trains and 93 rail stations.

Intersection’s IxNConnect transit communications platform is being deployed throughout major transit systems, such as the Chicago Transit Authority, the Southeastern Pennsylvania Transportation Authority, and New Jersey Transit.

View comments or post a comment on this story. (0 Comments)

More News

The Netherlands tops list of countries most ready for AV technology

The country, ranked number one for a second year, is working with neighbors to adopt autonomous vehicle technology for freight.

Report finds 'Transit Leaps' needed to properly integrate with AVs

Ideal scenario for public transit planners would be an optimized, dense, and always available transit network that is also affordable.

Goodyear, Local Motors join forces on autonomous shuttles

Allows Goodyear to study the operation and maintenance areas that need to be addressed when there is no driver at the controls.

ElDorado National fuel-cell buses now eligible for California incentive program

The U.S. designed and built bus has more than one million miles of transit validated service using the BAE Systems electric propulsion system.

Pace named Chicago Area Clean Cities' clean fuels champion

In 2018, Pace completed a CNG station and facility build out to support their recent deployment of 91 CNG buses.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation