Masabi has been selected by the Regional Transit Service (RTS) in Rochester, N.Y., to deliver its next-generation fare collection system utilizing Justride, its account-based full fare collection system.

The ticketing platform will allow riders to control a single mobility account and ride across the RTS system seamlessly, tapping their mobile phones, smartcards, student IDs, or printed barcodes to travel. The platform will be integrated into the existing RTS “Where’s My Bus?” App using the Justride SDK so riders can plan their journeys, pay their fares, and connect to new modes of transit.

The platform will include mobile ticketing and stored-value wallets embedded within the existing RTS “Where’s My Bus?” App, as well as agency branded smartcards, all tied together by seamless mobile and web-based account management. Justride will replace a significant portion of existing fare media, which will help reduce the total cost of fare collection for RTS.

Riders will be able to pre-purchase passes on their phones, or add money to their stored-value account and simply tap their mobile app or smartcard on the farebox when boarding the bus. The latter will allow customers to ride the RTS system without having to select their fare in advance. Instead, Justride automatically calculates and deducts the correct fare from riders’ accounts, applying best-fare policies where appropriate. The system will also allow those without smartphones and bank accounts to purchase fares conveniently using Ticket Vending Machines (TVMs), supplying printed barcodes or smartcards.

As part of the deployment onboard, Masabi fare validators will be installed across the entire RTS bus fleet in Monroe County. These validators are designed to read 2D barcode, printed or displayed on screen, NFC, smartcards and will offer an upgrade path to contactless EMV bank cards.