MBTA looks to Charlie card for ad revenue
Considering removal of the popular Charlie icon from its Charlie Card transit passes to make way for advertising to close a $161 million budget gap.
BOSTON — The Massachusetts Bay Transportation Authority may soon remove the popular Charlie icon from its Charlie Card transit passes to make way for advertising to close a $161 million budget gap, BostonHerald.com reported. For the full story, click here.
To read about how other transit systems are looking into selling naming rights of bus stops, rail stations and other properties, click here.
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