BusCon will be taking place Sept. 28 to 30, 2015 at the Indiana Convention Center in Indianapolis. This event offers one location where anyone involved with buses, including public transit and private companies, can meet to build business connections, learn from successful leaders in the field and discover new solutions to the everyday challenges they face.

One of the most critical educational sessions that will be offered on Monday, Sept. 28, is “Understanding Your Millennial Customers.”

The Founder of Fly High Coaching and Millennial Performance Institute, Porschia Parker, will reveal who millennial customers are, how they think, how to reach them, and which skills and strategies attract more of these customers and engage them for repeat business.

Parker is a Certified Professional Coach through the Institute for Professional Excellence in Coaching and an Energy Index Master Practitioner. She is a member of the millennial generation (the Y generation of people born between the 1980s and 2000s) with a B.S. in Psychology from the University of Georgia, and she serves as an Associate Training Coach for the Institute for Professional Excellence in Coaching.

Register for BusCon by August 28 for a discounted full conference pass or a free exhibit hall pass by visiting www.BusConExpo.com.