Super Bowl contributes to record Valley Metro ridership
Transit service to events included multiple layers of strategic activity to ensure success, including five days of enhanced light rail service to support rider demand and special bus service to and from outlying park-and-rides to provide added transit options.


After Super Sunday, history has been made for both Super Bowl XLIX and Phoenix-based Valley Metro. On Saturday, Jan. 31, light rail ridership nearly doubled compared to its former highest ridership day previously set on Saturday, Dec. 7, 2013. On that day, there were 65,800 riders who traveled to events including an Arizona State University football game, arts festival in Tempe and a concert in Phoenix. On an average Saturday, ridership is at 35,000 boardings.
Transit service to Super Bowl XLIX events included multiple layers of strategic activity to ensure success:
Offered five days of enhanced light rail service to support rider demand.
Provided special bus service to and from outlying park-and-rides to provide added transit options.
Developed extensive operational planning that included staging of buses and maintenance technicians in the field to provide on-call support.
Partnered with multiple levels of law enforcement agencies including the Transportation Security Administration and numerous police departments to ensure a strong security presence.
Provided more than 100 Valley Metro and 120 Arizona Super Bowl Host Committee volunteers who gave more than 1,660 hours of volunteer service to assist riders at light rail stations and park-and-rides.

Light rail and special bus service provided a seamless connection to Verizon Super Bowl Central and the NFL Experience in downtown Phoenix.
“Our goal in serving Super Bowl XLIX was to exceed all expectations and provide a high level of service that would help showcase metro Phoenix,” said Steve Banta, Valley Metro CEO. “Valley Metro staff, across all ends of the organization, worked incredibly hard to deliver a positive transit experience that would draw people back to this region and the Valley Metro system.”
RELATED:Passenger Rail Service for Business Events
Light rail and special bus service provided a seamless connection to Verizon Super Bowl Central and the NFL Experience in downtown Phoenix.
“Verizon Super Bowl Central was the largest event ever held in Phoenix, capturing worldwide attention during its four-day run up to Super Bowl XLIX,” Phoenix Mayor Greg Stanton said. “Public transit was key to the event's success and was essential in getting tens of thousands of fans to Phoenix's biggest party ever.”
The partnership and significant support from the Arizona Super Bowl Host Committee contributed to the system’s enhanced ridership during this high-profile time for Phoenix and the region, according to the agency.
More Management

Bringing Austin’s First Light Rail System to Life
Austin Transit Partnership CEO Greg Canally discusses the city's nearly 10-mile light rail project, its collaborative approach to project delivery, the importance of community engagement, and the milestones ahead as construction approaches in 2027.
Read More →
ETA CEO John Maglio on Transit Technology, Innovation, and Building Agency Trust
ETA founder and CEO John Maglio explores the evolution of transit technology, the importance of reliable systems, and how stronger partnerships can help agencies improve operations and the passenger experience.
Read More →
Metra Draft Plan Outlines Costs, Service Improvements for Regional Rail
The Systemwide Network Plan identifies infrastructure needs and potential investments to expand all-day, bidirectional rail service across the Chicago region.
Read More →
New Orleans RTA Names Augustine III as New CEO
In this edition, we also spotlight recent personnel moves at HDR, PATH, STV, and more, highlighting the people taking on new roles across the transportation industry.
Read More →
How Transit Agencies Are Using Free Rides to Improve Voting Access
Transit agencies are using fare-free service, trip-planning tools, and targeted rides to improve voting access. See what other agencies can learn from these efforts.
Read More →
Caltrain’s Electrification Drives a New Era of Ridership Growth
The railroad’s shift to electric service has brought more frequent trains, stronger customer satisfaction, and increased ridership, earning it APTA’s Outstanding Public Transportation System award.
Read More →
Chicago, Charlotte Transit Agencies Expand Rider Support Programs
CTA launched crisis intervention teams as CATS prepares to deploy fare ambassadors, expanding customer assistance and security efforts across both systems.
Read More →
New York MTA Launches Historic $1.9B Signal, Track Modernization Project
Funded in part by congestion pricing revenue, the project will replace nearly century-old signals along the A and C lines in Brooklyn and Queens.
Read More →
Brian Dickson on Building Stronger, More Resilient Transportation Organizations
Bus Business Consultants Founder Brian Dickson discusses the leadership principles, operational discipline, and strategic planning that separate transportation companies positioned for long-term success from those stuck in survival mode.
Read More →
LA Metro Breaks Ground on Vermont BRT Project
The 12.4-mile corridor is projected to serve 66,200 daily riders, reduce travel times by up to 24%, and create the nation's busiest bus rapid transit corridor.
Read More →