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Starting August 1, PATTISON Outdoor will be the leading provider of advertising across the entire transit system, including on buses, SkyTrain, SeaBus, and West Coast Express.
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Intersection’s contract will now run through June 2029 and grants Intersection the right to deploy the transit system’s first-ever digital advertising network.
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Intersection has been Metro Transit’s advertising partner since 2007.
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Digital advertising has found a place in transit, and while it comes with a set of challenges along the way, agencies are taking advantage of the screen space to better inform riders in real time.
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Passenger safety, real-time updates and digital advertising are all ways to improve the ride experience.
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The advertising is complemented with community outreach and direct intervention resources through a partnership with the Didi Hirsch Suicide Prevention Center.
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The ten-year contract, awarded to OUTFRONT Media Inc., is valued at more than $336 million over the next decade.
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Dallas is one of the few major cities without transit shelter advertising.
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New contract will generate up to $247.5M in revenues for agency over next five years.
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In studies, the most important factors cited by transit riders were service frequency, crowding reliability, safety, and cleanliness.
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