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Digital advertising has found a place in transit, and while it comes with a set of challenges along the way, agencies are taking advantage of the screen space to better inform riders in real time.
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Transit systems are facing shrinking budgets and rising costs. Many are looking for different ways to raise revenue. An option is either to create or optimize revenue from an advertising program (allowing interior, exterior, shelter or transit book advertising).
Read More →The modification was prompted by a recent federal court decision that determined that MTA's "no demeaning standard" — a standard that had prohibited ads containing "images or information that demean an individual or group of individuals on account of race, color, religion, national origin, ancestry, gender, age, disability or sexual orientation" — was unconstitutional.
Read More →Some university transportation system operators we interviewed said they allow exterior bus advertising to bring in more revenue or to promote the university. Others say that being based in areas with small advertising markets means extra effort but not revenue.
Read More →Once the app is running, simply pointing your device at any of the 100 most widely circulating subway platform advertisements will cause the device to overlay curated digital art content, creating an augmented experience that blocks unwanted advertising.
Read More →Starting August 1, PATTISON Outdoor will be the leading provider of advertising across the entire transit system, including on buses, SkyTrain, SeaBus, and West Coast Express.
Read More →The campaign will be featured across the STM’s digital communication channels, online, through signage in the métro network, on bus shelters, and also on roadside billboards.
Read More →As part of the new deal, DART and Titan will be introducing new media formats, including "Station Dominations," "Bus Headliners" and "Michelangelos" — media featured on the ceilings of buses — to the system.
Read More →Get a glimpse of how motorcoach operators develop ads for their core audience to help rejuvenate brands and grow business.
Read More →Every time a bus passes an advertiser’s location of choice, a 15-second audio spot plays through onboard speakers. To reinforce the audio message, a visual text message is displayed simultaneously on the same bus marquee that also provides passengers with route information.
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