Adam E. Moreira
As part of an ongoing effort to improve the overall customer experience, NJ TRANSIT expanded its MyTix mobile ticketing app to interstate routes between New Jersey and New York City.
Currently available on all rail lines and most South Jersey bus routes, MyTix will enable bus customers on routes serving Port Authority Bus Terminal, Lower Manhattan and George Washington Bridge to purchase and display monthly interstate bus passes on their mobile devices.
The next phase of the rollout will include monthly passes via MyTix for intrastate (local) bus customers.
“With bus riders being our largest customer base, it’s critical that we roll this out gradually to ensure the technology keeps up with the demand, and we resolve any issues before taking the next step,” said NJ TRANSIT Executive Director Veronique “Ronnie” Hakim. “This expansion of the mobile ticketing app is another step toward giving all of our bus customers the ability to treat their smart phones as both a ticket vending machine and monthly bus pass all in one.”
NJ TRANSIT first introduced MyTix in April 2013 as a pilot program for rail customers on the Pascack Valley Line, as well as between Penn Station New York and the Meadowlands Rail Station for special events, to test the functionality of the app and determine the feasibility of expanding it to other rail lines.
In September 2013, NJ TRANSIT expanded MyTix to the Main/Bergen County and Port Jervis lines, followed in October by the Montclair-Boonton and Morris & Essex lines, and in November to the North Jersey Coast and Raritan Valley lines. The rail systemwide rollout was completed in December 2013 with the inclusion of the Northeast Corridor and Atlantic City Rail Line. In September 2014, MyTix was first introduced to bus customers in South Jersey on 59 bus routes, serving communities throughout South Jersey, as well as Philadelphia.
Since its 2013 introduction, MyTix has already become very popular among NJ TRANSIT customers. To date, customers have established nearly 400,000 accounts through MyTix and purchased over 3.7 million tickets.