May 2011
Valley Metro's online music video campaign, "Valley Metro Notes," consists of 11 songs from six local bands, showing in an entertaining way how to use the transit system. The campaign is geared toward high school, college students and older, with the caveat of not alienating any other demographic.
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Hazard Analysis: The Practice of Using Cell Phones While Operating a Transit Vehicle Examining system safety principles, available information in the public domain, recent transit incidents and policies.
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