June 27, 2012
Selling the naming rights could bring $18.4 million total a year if 11 prominent stations found sponsors. The agency plans to upgrade Wi-Fi and the stations’ aesthetics and improve access for the visually impaired with the funds.
May 31, 2012
In addition, the collaboration will also put a sponsor’s name and logo on system maps, exclusive advertising within the station and other collateral materials such as downtown sight-seeing guides produced by the CTA.
March 20, 2012
Chicago Transit Authority issued RFPs for the naming rights to its Holiday Train, New Year’s Eve Penny Rides, Free Rides on the first day of school, and its Bus Tracker and Train Tracker. Partnership will also include branding, advertising, communication and promotion, online promotion and links.
August 11, 2011
It is estimated that it will take IMG six months to one year to identify, evaluate and solicit sponsorship proposals for CTA's assets.
July 12, 2011
MBTA hopes to raise revenue to fill a projected $150 million budget gap for the 2013 fiscal year.
February 24, 2011
A budget proposal presented to the transit agency's board last month estimated that between $1 million and $2 million per year could be generated selling station naming rights to corporate sponsors.
January 6, 2010
Agency may create an advertising policy that sells naming rights of its train stations.
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